Region: International
\r\nCompany size: Enterprise
\r\nFeatured solutions: Mobile App Consent, OTT and CTV Consent
\r\n"}}" id="text-6e14211100" class="cmp-text">工业:技术
地区:国际
公司规模:企业
特色解决方案:移动应用的同意,ld sports-乐动体育-首页
Samsung is a market leader in the supply of smartphones, smart TVs, and other IoT devices. This level of customer data raised the immediate challenge of keeping up with the consent and preferences of their customer base, from collection to maintenance and regular updates.
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Given the nature of Samsung’s business, the number of devices sold, and the extent of personal data collection, data privacy has always been a huge priority for them. The OneTrust and Samsung partnership flourished as both companies have a privacy-first way of doing things. As Samsung started to introduce ad-funded applications, such as TV Plus, to the market on their TVs and Galaxy phones, they decided to add a consent management platform (CMP) to their privacy processes.
\r\n"}}" id="text-3f0e7f3985" class="cmp-text">三星电子是世界上最大的电子设备制造商,坐落在全球财富500强的前20名。
三星智能手机的供应是市场的领导者,智能电视等物联网设备。这种级别的客户数据提出了直接的挑战跟上同意和偏好的客户群,从收集到维护和定期更新。
鉴于三星业务的本质,设备销售的数量,和程度的个人数据收集、数据隐私一直是一个巨大的优先级。OneTrust和三星合作繁荣作为两家公司有privacy-first做事的方式。三星开始介绍以广告为收入来源的应用程序,如电视+,在电视和Galaxy手机市场,他们决定同意管理平台(CMP)添加到他们的隐私的过程。乐动平台登录链接在哪
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Sam Nicholson, European Head of Privacy at Samsung
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山姆·尼科尔森,欧洲三星 隐私主管
The mobile CMP launch was the first major project that kicked off the partnership between Samsung and OneTrust. It began by focusing on several applications only in Europe, which helped from a privacy standpoint, as it prepped development and operations with GDPR compliance from the get-go.
\r\nAfter the successful launch of the OneTrust Mobile Consent solution in Europe, Samsung made the decision to replicate this in other regions. Latin America was up next, and the solution was rolled out in Brazil shortly after. Sam Nicholson explained, “We could basically replicate what we did in Europe and essentially copy and paste that over different jurisdictions. It was a very easy launch that also proved very successful. It proved so successful that it’s now planned to be launched in 16 other countries across the world.”
\r\nToday, Samsung uses OneTrust Mobile App Consent across Samsung phones for ad-funded applications in Europe and Latin America, along with the CTV Consent solution for TV Plus on their TVs across Europe. After the OneTrust solution was implemented on Samsung’s mobile apps and TV Plus on connected TVs, it provided a more granular level of choice to consumers, from preference management to data access requests. For Samsung’s ad-supported TV service (Samsung Free, TV Plus), they found that most third-party advertisers on the market preferred to only work with those that had a working CMP.
\r\nLeanne White, Data Privacy Manager at Samsung said, “The difference between before and after (working with OneTrust) is we've given more choice to consumers. We allow them to better determine how we're going to handle their data. We wanted to provide users with the best possible experience, which OneTrust has allowed us to do.”
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OneTrust Mobile App Consent and CTV consent allows companies to identify privacy permissions and understand the overall privacy health of your app with intuitive dashboards.
\r\nAcross both mobile and CTV channels, organizations can monitor consent rates over time to maximize opt-ins with customizable banners to deliver a seamless experience across multiple touchpoints.
\r\n"}}" id="text-02d999956f" class="cmp-text">移动CMP启动是第一个重大项目,拉开了三星和OneTrust之间的伙伴关系。开始专注于多个应用程序只在欧洲,这有助于从隐私的角度来看,因为它已开发和操作做好准备与GDPR合规从一开始。
成功发射后OneTrust移动同意解决方案在欧洲,三星决定复制在其他地区。拉丁美洲是下一个,解决办法是在巴西推出后不久。山姆·尼科尔森解释说,“我们可以基本上复制我们在欧洲和本质上复制粘贴在不同的司法管辖区。这是一个非常简单的推出,也被证明是非常成功的。事实证明如此成功,现在计划在全世界16个其他国家推出。”
今天,三星使用OneTrust移动应用同意在三星手机以广告为收入来源的应用程序在欧洲和拉丁美洲,以及ld sports-乐动体育-首页 欧洲电视+电视上。OneTrust解决方案实施后,三星的手机应用程序连接电视和电视+,它提供了更细粒度的选择给消费者,从偏好管理数据访问请求。三星的电视广告支持服务(三星免费电视+),他们发现,市场上大部分第三方广告商更愿意只处理那些工作CMP。
Leanne白色,三星数据隐私经理说,“之前和之后的区别(使用OneTrust)是我们给予消费者更多的选择。我们让他们更好的决定我们将如何处理他们的数据。我们希望为用户提供最好的体验,OneTrust允许我们做。”
OneTrust移动应用同意和CTV同意允许公司识别隐私权限和理解应用程序的整体健康隐私与直观的仪表盘。
在移动和CTV渠道,组织可以监视同意率随着时间的最大化与可定制的标语有选择地加入跨多个接触点交付无缝的体验。
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Leanne White, Data Privacy Manager at Samsung
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在三星 Leanne白色,数据隐私经理
鉴于CTV同意的成功电视+三星电视机,三星现在寻求实现相同的解决方案在CTV其他三星应用程序。在手机应用方面,介绍在欧洲和拉丁美洲后,全球推广现在已经活到巨大的成功。
